The Latest trend in the advertisement industry is the new concept introduced by Cadbury Dairy Milk: Din Hai Suhana, Aaj Pahli Tareekh Hai, Khush Hai Jamana, Aaj Pahli Tareekh Hai. The basic concept behind this advertisement is to hit the 2 and 3 tier towns where chocolates haven't made it to the celebratory occasions. The smaller towns give a high importance to pay day and hence the concept.
But when I tried to analyze the concept with reference to my or corporate lifestyle, I didn't find much pleasure in realising that today is the 1st day of a new month. Rather I was disappointed to note that there are 30 days left before the salary gets Credited into my account ;). I have almost parted away with half of my salary to prior commitments and/or EMIs. So it does not make me happy to note that this is the 1st day of the month. We feel more excited and thrilled on the last day of the month, last working day to be precise as we wait anxiously for the salary to come. But as I said that the concept is to target the Tier 2 and 3 towns, it is a very good concept.
Still I believe there are so many positives, after all it is a new beginning. Even Factually 1st September is Haryana Tourism Day. It was on 1st September that 1971 that Haryana Tourism came into existence. To celebrate this day, Cycle rally-cum-race is held from Chandigarh to Panchkula Town. The day also marks on "Pakwan Pratiyogita", Blood Donation camp and Run for Fun events. Life Insurance Corporation and Indian Oil Corporation were founded on 1st September 1956 and 1964 respectively. So this is and has been quiet an eventful day indeed.
But when I tried to analyze the concept with reference to my or corporate lifestyle, I didn't find much pleasure in realising that today is the 1st day of a new month. Rather I was disappointed to note that there are 30 days left before the salary gets Credited into my account ;). I have almost parted away with half of my salary to prior commitments and/or EMIs. So it does not make me happy to note that this is the 1st day of the month. We feel more excited and thrilled on the last day of the month, last working day to be precise as we wait anxiously for the salary to come. But as I said that the concept is to target the Tier 2 and 3 towns, it is a very good concept.
Still I believe there are so many positives, after all it is a new beginning. Even Factually 1st September is Haryana Tourism Day. It was on 1st September that 1971 that Haryana Tourism came into existence. To celebrate this day, Cycle rally-cum-race is held from Chandigarh to Panchkula Town. The day also marks on "Pakwan Pratiyogita", Blood Donation camp and Run for Fun events. Life Insurance Corporation and Indian Oil Corporation were founded on 1st September 1956 and 1964 respectively. So this is and has been quiet an eventful day indeed.
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